Press Release | Transpac Brands Acquires Sullivan’s Floral Assets
FOR IMMEDIATE RELEASE
Transpac Brands Acquires Sullivan’s Floral Assets, Expanding Product Portfolio and Market Reach
Nashville, TN — Transpac Brands today announced the acquisition of the assets of Sullivan’s Floral, a well-established provider of high-quality floral and décor products. This strategic move strengthens Transpac Brands’ market position while expanding product offerings for retailers, designers, and consumers nationwide. The Sullivan’s Floral program will be relaunched under the Transpac brand, further enhancing its strong floral presence in the market.
Transpac Brands has acquired all data related to the Sullivan’s Floral program, enabling a full relaunch in January 2026. The company plans to work closely with Sullivan’s long-standing factories to bring this successful program back to the market with renewed strength.
“This acquisition represents an exciting step forward in our growth strategy,” said Laurie Gilner, President/CEO of Transpac Brands. “Sullivan’s Floral has a long history of excellence and creativity in the floral industry. We’re thrilled to integrate their product lines and expertise into our business to better serve both Sullivan’s customers and Season’s Designs customers. Our plan is to partner closely with their network of specialty retailers, key accounts, and eCommerce customers to reestablish this meaningful program.”
For decades, Sullivan’s Floral has been a trusted name in floral design and home décor. By acquiring its floral assets, Transpac will expand its product catalog, strengthen supplier relationships, and enhance its ability to deliver innovative products to a growing customer base. You can expect to find Sullivan’s Floral in the Transpac showrooms in January.
About Transpac Brands
Transpac Brands is a leader in the gift and home decor industry. Under Transpac Brands, you will find a wide range of subsidiary brands, including Transpac, Totalee Gift, Season’s Designs, and VIP Home and Garden, each known for their high-quality and unique offerings. With a commitment to innovation and excellence, Transpac Brands continues to connect with customers worldwide by providing outstanding products and services. Visit www.transpacbrands.com for future updates.