Gift Shop Plus | A Twist on Traditional: Wholesalers embrace microtrends for Christmas

As featured in Gift Shop® Plus
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Rachael Stanfill, director of product strategy at Transpac, said customers are looking for unique items that reflect home décor trends, trends in fashion and gifting. Celebrating its 30th anniversary this year, Transpac recognizes that its customers come to them looking for on-trend holiday collections, which includes its more than 2,000 products across 12 Christmas collections.

Transpac’s collections that tap into the microtrends of the moment include “Oh What Fun,” featuring Cowboy Santa artwork from Krissy Mast in tabletop, décor, snow globes and ornaments; Christmas Cottage, featuring farm animals with Santa hats and bows; and a Lodge collection, with Highland Cows figurines and ornaments.

“At Transpac, our holiday line continues to evolve every year based on trends in the marketplace,” she said. “We develop many of our own items and present around 70% new products every year.”

These unique items in Transpac’s line add a touch of whimsy to traditional Christmas icons: A Santa ornament with a mushroom hat, a snowman figurine with a puffer vest and a Christmas duck with Santa outfit.

“These items bring the joyful spirit of the holidays — this will always be a highlight in Christmas décor,” she said.

— Ellen Wagner, Gift Shop® Plus